Trading CFDs involves a significant risk of loss that may not be suitable for all investors. Please ensure you fully understand the risks and take appropriate care to manage your exposure.
For more information please read our Risk Disclosure

Trading CFDs involves a significant risk of loss that may not be suitable for all investors. Please ensure you fully understand the risks and take appropriate care to manage your exposure.

What You Can Expect When Investing in Shares

However, generally, the benefits outweigh the costs as the shares can provide high gains over a long period of time. It is also important to note that the value of your investments varies and a past poor or rich performance is not an indication of future outcomes. Most investors buy shares in businesses such as utility companies. The advantages here being that you at least have some information about how the money comes in and what happens in the business. Some people are impact investors, meaning that they only invest in the businesses they believe in and admire and are thus seeking to improve the business' situation, for example, the environment and the supply chain or the wider community.


Investors need to be keen on the danger of inflation and the onset of interest rates that are ultra-low which then results in reduced earnings on shares. A good way to ensure high returns is investing in high dividend stocks and thus earning yourself a comfortable income. Dividends can actually have a component of inflation within them because the earnings may increase when the companies’ pass the cost increases to the customers.

Rewards and Risks

It has been proven that stocks have a tendency to outperform some of the major assets, for instance, government and corporate bonds, and properties in the long haul. The risk is that the prices of the shares have a possibility of going down or swinging on a high and later on a low. It’s difficult to predict the future returns by looking at the past losses or gains.  Investors need to avoid using their emotions to determine the investment decisions they make including making panic sells. The surest way to go about it is to look deeper into the future and stick to decisions that will serve a longer period. It’s also quite advisable to invest your money in shares a little at a time as opposed to putting in a lump sum. This ensures that you’re able to buy more shares at a time when the prices are low, and fewer when they are higher, thus reduce your risk exposure to a fall in the market.

Investment Objective

Before embarking on making investments, it’s paramount that you make clear the objectives you intend to achieve through them. Is it to gain a high profit or are you looking for a source of income? Income stocks usually pay up dividends either annually or quarterly as so long as there’s money on the balance sheet of the particular company, to return to its shareholders. It’s now easier to make share investments due to improved technology. Some time back, one had to acquire a share certificate in paper form, but now you can do it personally without assistance. We now have online share accounts for dealings and thus it’s much easier to make stock trades and then monitor how the investments are performing at the comfort of your home using your PC or on your smartphone.


It is important to note that if you’re looking for a less volatile share or stock investment alternative, then the dividend stocks are for you as they are also more defensive as compared to the non-dividend stocks. Just because a certain firm pays a high dividend, it doesn’t necessarily mean that it’s a better investment option.

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